Protect What Makes You Valuable
You’ve built something that competitors want to copy. Your brand has recognition. Your technology has value. Your processes give you an edge. Now you need to protect it—strategically, not defensively. I help established businesses identify, protect, and commercialise their intellectual property, and enforce it when necessary.
Trade Marks & Brand Protection
Your brand represents years of investment, customer relationships, and market position. Protecting it isn’t optional. I develop comprehensive trade mark strategies that go beyond just filing applications. From clearance searches to portfolio management, opposition proceedings to enforcement against copycats, I help you build and defend brands that last.
Services include:
- Trade mark clearance and registration strategy across your product lines
- Portfolio management and renewals for businesses with multiple brands
- Opposition and cancellation proceedings
- Trade mark licensing and assignment
- Enforcement against infringers who are trading on your reputation
- Domain name disputes
IP Strategy & Management
At your stage, IP isn’t just about filing applications—it’s about strategy. What should you protect, how should you protect it, and how do you commercialise it? I conduct IP audits, develop protection strategies, and implement management systems that ensure your intellectual property is identified, documented, and defendable. Because discovering you don’t own your core technology when you’re about to close an acquisition is not the time to think about IP.
I’ve built enterprise IP management systems for large organisations and advised established businesses on sophisticated IP strategies. Whatever your growth stage, I’ll help you protect what matters.
IP Commercialisation
Your IP should generate revenue, not just sit in a drawer. I structure licensing deals, joint ventures, and commercialisation arrangements that turn your innovations into income while protecting your rights. Whether you’re licensing your technology to partners, franchising your business model, or monetising patents, I help you extract value from your IP portfolio.
Copyright & Software IP
Software creates unique IP challenges, and at your stage, they’re not theoretical. Who owns the code when you’re working with contractors? What about those open source components? How do you protect your algorithms when departing employees join competitors? I advise on copyright ownership, licensing structures, and protection strategies for software and digital content that actually work in commercial reality.
IP Disputes & Enforcement
Someone is using your brand. A competitor is infringing your patent. A former employee took your trade secrets. When your IP is threatened, you need to act decisively and strategically. I handle trade mark oppositions, infringement disputes, and enforcement actions—including successful Federal Court litigation. I’m equally comfortable sending a strongly worded letter that achieves a result or preparing for trial when negotiation fails.
Trade Secrets & Confidential Information
Not everything should be registered. Sometimes the best protection is keeping things secret—but that requires robust systems. I advise on protecting confidential information, trade secrets, and know-how through contractual arrangements, employee obligations, and internal protocols that actually get followed.
Real Results
I’ve successfully represented clients in Federal Court IP litigation against major corporations, managed trade mark portfolios for national retailers, and developed IP strategies for established companies in competitive markets. I understand that IP protection isn’t about being precious—it’s about protecting your competitive advantage and revenue.